The master degree program in Marketing Management offers an advanced education designed to create professional figures with technical and managerial skills of high qualification for the relationship management between firm and market. In particular, the degree course enables the acquisition of knowledge and operational capacity for the formulation and management of competitive strategies and marketing business.
The education provided through the Master Degree Program in Marketing Management aims to reach, among other things, the following Objectives:
- Objective 1:
Students will formulate marketing competitive strategies;
- Objective 2:
Students will plan the marketing policies, with particular reference to the policies of communication, with attention to the exploitation of the opportunities offered by new technologies of communication and information;
- Objective 3:
Students will ensure the integration and coordination of marketing processes, with particular attention to the development, agreement building of human resources involved.
The course enables students access to job opportunities, like managerial roles with a medium-high level in large or small/medium-sized enterprises, in the marketing area in the industrial, commercial, tourism or services, in the field of consulting and new jobs related to the development of information and communication technologies.
Functions in a work context:
In particular, graduates in Marketing Management will be able to perform the following functions:
- activities related to entrepreneurial / managerial roles in various sectors (profit and non profit);
- activities related to professional workers focused on marketing and communication, as professional manager;
- marketing management in consulting firms specialized in strategic analysis.
Main functions related to the exit profile and skills associated with each job position:
The Course of Marketing Management gives graduates high skills which could be used especially for the following job positions:
- Product manager,
- Brand manager,
- Category manager
- Marketing and Sales Manager of firms producing goods and services,
- Marketing and Communications consultant,