Strategic analysis of financial intermediaries (4 credits)
Basic concepts of strategy. The financial intermediation sector: structural features. The different levels of the bank's strategies. The value chain. The choices of make or buy. Analysis of financial systems: notes on the national and international competitive scenarios. Areas of activity of financial intermediation. Specialization and diversification. The functional strategies. From strategic analysis to the definition of the organizational architecture. The functional model. The divisional model. The mixed model. Institutional and business areas of specialization. Examples of organizational architectures. The segmentation of customers in the bank. Information Technology. Marketing. Distribution processes. Channel Choices. The intangible assets of financial intermediaries: definition and measurement issues. Aspects of analysis and measurement of economic value. Retail Banking. Private banking. Loyalty management - case studies. Corporate Banking.
Organizational structure and financial intermediaries (4 credits)
Insight into the business functions in the bank. Credit Management. Finance Area. Internal Audit Risk Management. The location of the marketing function. The banking group: strategic assessments and organizational profiles. The organizational models of the Italian banking groups: some key studies. Financial conglomerates. Universal bank. Venture Capital. Merchant banking. Network.
The course aims to develop skills in the field of strategy and organization of financial intermediaries and to explain the organizational structures necessary for the conduct of financial activity.
The student will know and understand the areas of activities of financial intermediaries, as well as strategic and organizational issues of financial intermediation.
M. BARAVELLI, Strategia e organizzazione della banca, seconda edizione, Egea, Milano, 2003.
Or, in alternative:
MOTTURA P., Banche - Strategie, organizzazione e concentrazioni, Egea, Milano, 2011.
Or, in alternative:
Bhattacharya Hrishikes, Banking Strategy, Credit Appraisal, and Lending Decisions: A Risk–Return Framework, (Second Edition), Oxford, 2011. Print ISBN-13: 9780198074106. Chapter: 1, 3, 15, 18, 19, 20.
Oral exam and group or individual work (optional).